2 thoughts on “What is the prospect of children's programming in the future?”
Kenneth
学员群体人数上升市场规模逐步扩大rn目前，中国少儿编程学员的最低年龄在3岁左右，在此阶段，幼儿的认知和理解能力已经达到一定水平，可以开始参加此类培训;年龄The largest participating students are 18-19 years old, that is, senior high school students, and the training covers the overall group of students corresponding to the student group corresponding to K12 education. The forward-looking Industrial Research Institute summarized the number of people in kindergarten, primary school, junior high school and high school in the National Education Development Statistics Statistical Development Statistics Bulletin of the Ministry of Education each year, and estimated the number of domestic population 3-18. From 2014 to 2018, China's 3-18-year-old population showed a slow growth trend. In 2018, the overall corresponding age population in the Chinese children's programming industry was about 236 million. It was about 237 million people in 2019. The customer unit price of Chinese children's programming industry is 7000-10,000 yuan/year, and the market penetration rate of Chinese children's programming is about 1.5%. According to this data, the size of the Chinese children's programming market in 2018 was 24.8 billion yuan, and in 2019, it was about 25.7 billion yuan. With the overtime support at the policy level and the outbreak of market demand, the development space of the Chinese children's programming industry in the future is huge. The target group is mainly composed of young parents. Men account for high proportion. In terms of age, more than 50%of the target users are in the age range of 24-35 years old. From the perspective of consumption level, medium and above consumer groups account for 60.42%of the target group, showing good consumption potential. Based on the above information, it can be speculated that the target group is mainly composed of young parents. It has a high acceptance of online programming education, and most of the group has medium and high consumption power. In addition, Baoma plays the main role in family education. It gender structure, choosing elementary and middle school education or children's education users as analyzing objects, we can find that children's programming education users have obvious gender characteristics: men account for 69.47%of them. The number of companies in the number of companies leads the entire industry At present, the Chinese Children's Programming Education Market is mainly based on educational service providers/platforms. The number of enterprises is large and the competition is relatively fierce. M of the 210 children's programming companies that have a blackboard insight, 140 have not disclosed without any financing records. Among them, the 70 companies that have been disclosed have already reached the stage of round B and C -round, each of which each, each of which The number of companies in the financing stage has gradually opened up. From the perspective of Matthew's effect, some projects in the industry already have a certain brand advantage, such as the small size king, walnut programming, programming cat, etc., forming the first echelon in the industry. If the largest number of second and third echelon companies (especially companies without any financing records), if they cannot polish their business model and have no stable cash flow support, it is more difficult to get capital support and market recognition. The number of students in the number of students' groups has gradually expanded. At present, the minimum age of Chinese children's programming students is about 3 years old. At this stage, children's cognition and understanding ability has reached a certain level, and they can start to participate in this. Category training; the oldest participating students are 18-19 years old, that is, senior high school students. The training covers the overall group of students corresponding to the student group corresponding to K12 education. The forward-looking Industrial Research Institute summarized the number of people in kindergarten, primary school, junior high school and high school in the National Education Development Statistics Statistical Development Statistics Bulletin of the Ministry of Education each year, and estimated the number of domestic population 3-18. From 2014 to 2018, China's 3-18-year-old population showed a slow growth trend. In 2018, the overall corresponding age population in the Chinese children's programming industry was about 236 million. It was about 237 million people in 2019. The customer unit price of Chinese children's programming industry is 7000-10,000 yuan/year, and the market penetration rate of Chinese children's programming is about 1.5%. According to this data, the size of the Chinese children's programming market in 2018 was 24.8 billion yuan, and in 2019, it was about 25.7 billion yuan. With the overtime support at the policy level and the outbreak of market demand, the development space of the Chinese children's programming industry in the future is huge. For more data, please refer to the Foresight Industry Research Institute's "China Children's Programming Education Industry Market Prospective and Investment Planning Analysis Report".
1. The premise of enrollment should face up to its own strength During the enrollment at the beginning, many educational and training institutions will start publicity offensive through a large number of advertisements and color pages. However, if the strength of its own education institutions cannot keep up, exaggerating its talks will only cause the anti -effects to cause the enrollment effect to be even more unsatisfactory. . It is down -to -earth, stabilize the institutional foundation The training institutions just launched, it is difficult to have a certain brand reputation. A brand is accepted by parents. It is less than half a year, as many as one or even two years. Therefore, the operation of the education and training institutions must not be able to work hard, and it must be down -to -earth and continuously improve the strength of its own institutions. . Building a good management system Mi -electronic information technology is becoming more and more developed. In terms of management, education and training institutions can choose a management system suitable for their own institutions to assist employees to improve work efficiency. With the help of the education and training management system, building a high -quality management system is not a problem. . Do a good job of operating decision -making The operation of an educational training institution is not done overnight. Regardless of the fund base of its own training institutions, institutional managers should make every step of operation decision and reasonably allocate funds. To maximize the interests of the institution.
学员群体人数上升市场规模逐步扩大rn目前，中国少儿编程学员的最低年龄在3岁左右，在此阶段，幼儿的认知和理解能力已经达到一定水平，可以开始参加此类培训;年龄The largest participating students are 18-19 years old, that is, senior high school students, and the training covers the overall group of students corresponding to the student group corresponding to K12 education.
The forward-looking Industrial Research Institute summarized the number of people in kindergarten, primary school, junior high school and high school in the National Education Development Statistics Statistical Development Statistics Bulletin of the Ministry of Education each year, and estimated the number of domestic population 3-18. From 2014 to 2018, China's 3-18-year-old population showed a slow growth trend. In 2018, the overall corresponding age population in the Chinese children's programming industry was about 236 million. It was about 237 million people in 2019.
The customer unit price of Chinese children's programming industry is 7000-10,000 yuan/year, and the market penetration rate of Chinese children's programming is about 1.5%. According to this data, the size of the Chinese children's programming market in 2018 was 24.8 billion yuan, and in 2019, it was about 25.7 billion yuan. With the overtime support at the policy level and the outbreak of market demand, the development space of the Chinese children's programming industry in the future is huge.
The target group is mainly composed of young parents. Men account for high proportion.
In terms of age, more than 50%of the target users are in the age range of 24-35 years old. From the perspective of consumption level, medium and above consumer groups account for 60.42%of the target group, showing good consumption potential. Based on the above information, it can be speculated that the target group is mainly composed of young parents. It has a high acceptance of online programming education, and most of the group has medium and high consumption power. In addition, Baoma plays the main role in family education.
It gender structure, choosing elementary and middle school education or children's education users as analyzing objects, we can find that children's programming education users have obvious gender characteristics: men account for 69.47%of them.
The number of companies in the number of companies leads the entire industry
At present, the Chinese Children's Programming Education Market is mainly based on educational service providers/platforms. The number of enterprises is large and the competition is relatively fierce.
M of the 210 children's programming companies that have a blackboard insight, 140 have not disclosed without any financing records. Among them, the 70 companies that have been disclosed have already reached the stage of round B and C -round, each of which each, each of which The number of companies in the financing stage has gradually opened up.
From the perspective of Matthew's effect, some projects in the industry already have a certain brand advantage, such as the small size king, walnut programming, programming cat, etc., forming the first echelon in the industry. If the largest number of second and third echelon companies (especially companies without any financing records), if they cannot polish their business model and have no stable cash flow support, it is more difficult to get capital support and market recognition.
The number of students in the number of students' groups has gradually expanded.
At present, the minimum age of Chinese children's programming students is about 3 years old. At this stage, children's cognition and understanding ability has reached a certain level, and they can start to participate in this. Category training; the oldest participating students are 18-19 years old, that is, senior high school students. The training covers the overall group of students corresponding to the student group corresponding to K12 education.
The forward-looking Industrial Research Institute summarized the number of people in kindergarten, primary school, junior high school and high school in the National Education Development Statistics Statistical Development Statistics Bulletin of the Ministry of Education each year, and estimated the number of domestic population 3-18. From 2014 to 2018, China's 3-18-year-old population showed a slow growth trend. In 2018, the overall corresponding age population in the Chinese children's programming industry was about 236 million. It was about 237 million people in 2019.
The customer unit price of Chinese children's programming industry is 7000-10,000 yuan/year, and the market penetration rate of Chinese children's programming is about 1.5%. According to this data, the size of the Chinese children's programming market in 2018 was 24.8 billion yuan, and in 2019, it was about 25.7 billion yuan. With the overtime support at the policy level and the outbreak of market demand, the development space of the Chinese children's programming industry in the future is huge.
For more data, please refer to the Foresight Industry Research Institute's "China Children's Programming Education Industry Market Prospective and Investment Planning Analysis Report".
1. The premise of enrollment should face up to its own strength
During the enrollment at the beginning, many educational and training institutions will start publicity offensive through a large number of advertisements and color pages. However, if the strength of its own education institutions cannot keep up, exaggerating its talks will only cause the anti -effects to cause the enrollment effect to be even more unsatisfactory.
. It is down -to -earth, stabilize the institutional foundation
The training institutions just launched, it is difficult to have a certain brand reputation. A brand is accepted by parents. It is less than half a year, as many as one or even two years. Therefore, the operation of the education and training institutions must not be able to work hard, and it must be down -to -earth and continuously improve the strength of its own institutions.
. Building a good management system
Mi -electronic information technology is becoming more and more developed. In terms of management, education and training institutions can choose a management system suitable for their own institutions to assist employees to improve work efficiency. With the help of the education and training management system, building a high -quality management system is not a problem.
. Do a good job of operating decision -making
The operation of an educational training institution is not done overnight. Regardless of the fund base of its own training institutions, institutional managers should make every step of operation decision and reasonably allocate funds. To maximize the interests of the institution.