1 thought on “What are the methods and techniques for decoration customers to develop”
Camille
In the decoration industry, it is very important to know how to find users, so do you know what you want to do if you want to develop your own users? The following is a way I am for the decoration customers I organized for you. your turn.
The method of development of decoration customers In the community to find
. , Sometimes the most difficult problem for our home improvement business is that I do n’t know where there are customers, that is, it is the most difficult to find customers. During the delivery of the house, a large number of customers will be available every day. Essence
First of all, we must accurately know the time and place of the community, and don't miss the time of the community.
It is to make good business preparations in advance to establish a good relationship with the property company to prevent other companies from monopolizing the market. The salesperson should be done! Next is to prepare relevant information, including publicity materials, interpretation of units in this community, and some units design schemes in this community. In order to achieve the best publicity effect, the company should send someone to measure the house in advance, measure all the types, make a detailed interpretation, and make the corresponding budget plan for each set of units. In the form of package meals, several basic home improvement packages are launched; several types of units can be designed in advance, combining these data into a "Business Explanation Latio", each salesman in the community.
. After the salesperson does the corresponding preparation work, it is more competitive than the salespersons of other companies in the community, because we already have a detailed package budget and plan. Some companies have reported that the community business is not easy to do. I don't think the business is not easy to do, but the company only finds the results but does not make the preparation process. If the community business is better than others, you must make all preparations in advance. The more meticulous it is, the easier it is to contact the business later.
In order to cooperate with the salesman to work in the community, the company should focus on all manpower and try to sign one or two orders before the community is delivered. In the middle of the project, there is a greater persuasion with a model room to do business in the community.
During the delivery of the house in the new community, the company should send a number of designers to help customers wait for the time to quantify the house; Strive for more customers. Sometimes such a situation occurs, that is, during the delivery of the house, because the customer is busy accepting the house and may not have time to consider the decoration, then the salesperson must do everything possible to record the customer's phone number, because once the delivery period is over, the owner will be the owner. I won't come to the community so much. Some owners will no longer go to the new house after receiving the keys of the new house. Therefore, they will record some phone numbers during the delivery period and then slowly keep in touch with the customer. "For a long time, you can find a way to store the customer." When the customer is young, it must be used to fight against it. Many salesperson reflects that there are not many community owners after handing over the house, because there is no good "customer storage" in the early stage.
. The upstairs and downstairs of the company's construction site, the left neighbor and right house
When the salesperson is doing the community business, sometimes the company can use the construction site of the company to develop to develop the development site to develop Customer Resources. The main method is to centered on the company's new construction site and often go to the left neighbor or the nearby unit building upstairs or near the building of the construction site to find customers. Once the customers are found, they can lead them to the construction site to visit. For most customers, for the sake of stable decoration, they will take the initiative to visit the neighbors to visit and study. The salesperson seize this opportunity, and the probability of contacting the customer is relatively large. Once the customer visits the construction site, you can lead them to see other other to see other others. The construction site or model, and lead customers to visit the company. Practice has proved that grasping the neighbors is a good business channel and the success rate is also high.
The salespeople did not use the construction site where the company had started. Do not grab the clients closest to the construction site, but went to the closer to go far. It is not intensive to cultivate the construction site, which is a waste of good business resources.
Couns on the list of customer telephone
C telephone marketing is a marketing method developed in modern times. It can contact more customers through the phone in the shortest time. A business method of economy. But before telephone marketing, the most important problem is to find a way to collect the customer's phone number. The phone number of home improvement customers has the following collection methods:
. Collection from the salesperson
Anyone register a customer information, so there must be a lot of customer phone numbers at the salesperson. The salesperson must establish a relationship with more salespersons and give the salesperson corresponding benefits to collect a lot of customer phone numbers. However, the phone collected from the salesperson should pay attention to the following characteristics:
1. Try to collect the fixed telephone left by the customer, because the opportunity of the mobile phone number is often changed, and the fixed phone is generally generally called Will not change the number frequently.
2. Pay attention to cooperating with the community's delivery time. Try to contact customers one or two months before the delivery of the house in the new community. The contact is too early. Maybe customers have contacted others.
3. Try to collect the number of existing house customers from the sales office as possible, that is, every time the salesman sells a set of existing houses, you can immediately get the number from the salesperson, in the shortest one, in the shortest one, Contact customers within time.
. Collection from the property company
Colidating the phone number from the property company, mainly for a period of time before the delivery. Some community property companies will not stay in the community one week before the delivery, so you have to seize this feature and establish contact with the property company in advance. Generally speaking, the property company may sell the telephone number of the community to many companies at the same time, so if you call the phone, you need to conduct a study in advance. Otherwise, multiple companies will call customers at the same time, which will form a "telephone fear fear "Symptoms", some customers even sued the property company, which caused unnecessary trouble to themselves.
. Collection from the workers (the maintenance workers of the property, the tile workers of the floor tiles, and the force of the handling materials)
In when the phone number cannot be collected in large quantities, you can use it. The way to set up less and more, establish contact with the maintenance workers of the property company, the water heating workers in the community, and the workers who handle the materials of the transportation materials. Through they obtain the customer's phone number, if you can meet many such workers, then you can also Collect a lot of customer phone numbers.
. Collecting from other peers
The channels for collecting phone numbers to collect phone numbers are sharing of peers. Cooperate with all home improvement with cabinet companies, flooring companies, floor tile companies, etc., share customer phone resources with each other, and can also collect a lot of customer phone numbers. However, this channel has both a favorable side and a risk. That is, your telephone resources may be learned by other home improvement companies. Therefore, you must use it with caution and particularly important number to share it with others. At the same time, a hidden rule should be established between peers, that is, the number cannot be leaked to the other party, and each salesman should abide by this agreement.
. Collection from the real estate intermediary company
Now there are some real estate intermediary companies in various cities, and salesmen can also establish contact with them. From them, some new house buyers can be collected. Or the phone number of the buyer of the second -hand housing.
It the list of customer phone calls as information commodities is auctioned, and it has a customer phone list, which is a shortcut to contact customers by phone. The advantage of this method is that the amount of potential information is abundant. The disadvantage is that it is difficult to attract customers with a certain basic skill of telephone. Therefore, the salesperson must practice the basic skills of calling. See the designer tutorial "Design Life" for detailed telephone marketing training skills.
Master group purchase information
. Search for group purchases in advance
Due to long -term organizational preparations for group purchases, salesmen must deal with the city in advance The group purchase unit or joint venture of all communities in the community has a comprehensive understanding. All the work of home improvement must be based on information collection.
It still want to return to the real estate collection mentioned earlier. The following items of the collected information and materials are essential:
. How much is the area of several types, several types of units, and units. n. When is the preliminary completion, when the initial test is
4. Is there any relationship between the construction dealer in the fund -raising house? R n 5. The specific location of the unit, who is the general person in charge of the project, who is the person in charge at the scene
6. Who is the initiator in the group purchase house, who is the specific implementer
. The method of group purchase organization of the unit
The specific organization work of group purchases has a lot to do with the number of group purchases. If it is less than 20 households, it is a small -scale group purchase. You can adopt unit recruitment. Group purchases or activities within the company; more than 20 households or even hundreds of households are large -scale group purchase. Large -scale group buying must adopt corresponding relatively complete strategies.
1. First of all, the person in charge of the unit is found, at least the person in charge of the project. Through the breakthrough of his relationship
2. It is best to turn the group purchase decoration into engineering decoration. This will not lose any customer
. Before the leaders of the contact unit, you may wish to know some units grass -roots personnel first, to further understand the situation of the unit and the specific information of the leader, and communicate with the leaders to communicate with the leadership. Find a better strategy
4. For middle -level leaders who are more influential and enthusiastic about group purchase, you can promise a considerable decoration discount. Become your salesman
5. If the unit is more interested in group purchase after early communication, but internal opinion is not very uniform, it is necessary to organize a unit group purchase decoration instructions at the right time. Yes, to launch various preferential group purchase measures, it is best to let some leaders take the lead in paying deposits to form a hot atmosphere of group purchase
. Preparation for home improvement group purchase
1. Prepare the design plan. At least each unit type must be launched two to three more classic solutions
2. Preparing for budget or package, because if each household does a budget, it is likely to be due to individuals due to individuals. The demand does not cause the group purchase to die halfway, or other accidents, which affects the quality of group purchase
3. Preparation of material cooperation units, concentrate more advantages
4. Prepare some of some. The home improvement "support", it is best to use the influential characters of the unit as the "care"
5. Communicate with the unit leader or more influential person, make the group purchase information into "unit group purchase decoration decoration decoration Handbook ", one copy of each house, send it down at the group purchase site (it is best not to post in advance, so as not to grow more night dreams)
6. To prepare for both hands, once the large group purchase is unsuccessful, you can organize a small group purchase
7. Remove all the contact information of all members, and unsuccessful group purchases, and then contact the single households
8. To make a good confidentiality of group purchase to prevent other companies from preventing other companies from Participate in. The Q
In the decoration industry, it is very important to know how to find users, so do you know what you want to do if you want to develop your own users? The following is a way I am for the decoration customers I organized for you. your turn.
The method of development of decoration customers
In the community to find
. , Sometimes the most difficult problem for our home improvement business is that I do n’t know where there are customers, that is, it is the most difficult to find customers. During the delivery of the house, a large number of customers will be available every day. Essence
First of all, we must accurately know the time and place of the community, and don't miss the time of the community.
It is to make good business preparations in advance to establish a good relationship with the property company to prevent other companies from monopolizing the market. The salesperson should be done! Next is to prepare relevant information, including publicity materials, interpretation of units in this community, and some units design schemes in this community. In order to achieve the best publicity effect, the company should send someone to measure the house in advance, measure all the types, make a detailed interpretation, and make the corresponding budget plan for each set of units. In the form of package meals, several basic home improvement packages are launched; several types of units can be designed in advance, combining these data into a "Business Explanation Latio", each salesman in the community.
. After the salesperson does the corresponding preparation work, it is more competitive than the salespersons of other companies in the community, because we already have a detailed package budget and plan. Some companies have reported that the community business is not easy to do. I don't think the business is not easy to do, but the company only finds the results but does not make the preparation process. If the community business is better than others, you must make all preparations in advance. The more meticulous it is, the easier it is to contact the business later.
In order to cooperate with the salesman to work in the community, the company should focus on all manpower and try to sign one or two orders before the community is delivered. In the middle of the project, there is a greater persuasion with a model room to do business in the community.
During the delivery of the house in the new community, the company should send a number of designers to help customers wait for the time to quantify the house; Strive for more customers. Sometimes such a situation occurs, that is, during the delivery of the house, because the customer is busy accepting the house and may not have time to consider the decoration, then the salesperson must do everything possible to record the customer's phone number, because once the delivery period is over, the owner will be the owner. I won't come to the community so much. Some owners will no longer go to the new house after receiving the keys of the new house. Therefore, they will record some phone numbers during the delivery period and then slowly keep in touch with the customer. "For a long time, you can find a way to store the customer." When the customer is young, it must be used to fight against it. Many salesperson reflects that there are not many community owners after handing over the house, because there is no good "customer storage" in the early stage.
. The upstairs and downstairs of the company's construction site, the left neighbor and right house
When the salesperson is doing the community business, sometimes the company can use the construction site of the company to develop to develop the development site to develop Customer Resources. The main method is to centered on the company's new construction site and often go to the left neighbor or the nearby unit building upstairs or near the building of the construction site to find customers. Once the customers are found, they can lead them to the construction site to visit. For most customers, for the sake of stable decoration, they will take the initiative to visit the neighbors to visit and study. The salesperson seize this opportunity, and the probability of contacting the customer is relatively large. Once the customer visits the construction site, you can lead them to see other other to see other others. The construction site or model, and lead customers to visit the company. Practice has proved that grasping the neighbors is a good business channel and the success rate is also high.
The salespeople did not use the construction site where the company had started. Do not grab the clients closest to the construction site, but went to the closer to go far. It is not intensive to cultivate the construction site, which is a waste of good business resources.
Couns on the list of customer telephone
C telephone marketing is a marketing method developed in modern times. It can contact more customers through the phone in the shortest time. A business method of economy. But before telephone marketing, the most important problem is to find a way to collect the customer's phone number. The phone number of home improvement customers has the following collection methods:
. Collection from the salesperson
Anyone register a customer information, so there must be a lot of customer phone numbers at the salesperson. The salesperson must establish a relationship with more salespersons and give the salesperson corresponding benefits to collect a lot of customer phone numbers. However, the phone collected from the salesperson should pay attention to the following characteristics:
1. Try to collect the fixed telephone left by the customer, because the opportunity of the mobile phone number is often changed, and the fixed phone is generally generally called Will not change the number frequently.
2. Pay attention to cooperating with the community's delivery time. Try to contact customers one or two months before the delivery of the house in the new community. The contact is too early. Maybe customers have contacted others.
3. Try to collect the number of existing house customers from the sales office as possible, that is, every time the salesman sells a set of existing houses, you can immediately get the number from the salesperson, in the shortest one, in the shortest one, Contact customers within time.
. Collection from the property company
Colidating the phone number from the property company, mainly for a period of time before the delivery. Some community property companies will not stay in the community one week before the delivery, so you have to seize this feature and establish contact with the property company in advance. Generally speaking, the property company may sell the telephone number of the community to many companies at the same time, so if you call the phone, you need to conduct a study in advance. Otherwise, multiple companies will call customers at the same time, which will form a "telephone fear fear "Symptoms", some customers even sued the property company, which caused unnecessary trouble to themselves.
. Collection from the workers (the maintenance workers of the property, the tile workers of the floor tiles, and the force of the handling materials)
In when the phone number cannot be collected in large quantities, you can use it. The way to set up less and more, establish contact with the maintenance workers of the property company, the water heating workers in the community, and the workers who handle the materials of the transportation materials. Through they obtain the customer's phone number, if you can meet many such workers, then you can also Collect a lot of customer phone numbers.
. Collecting from other peers
The channels for collecting phone numbers to collect phone numbers are sharing of peers. Cooperate with all home improvement with cabinet companies, flooring companies, floor tile companies, etc., share customer phone resources with each other, and can also collect a lot of customer phone numbers. However, this channel has both a favorable side and a risk. That is, your telephone resources may be learned by other home improvement companies. Therefore, you must use it with caution and particularly important number to share it with others. At the same time, a hidden rule should be established between peers, that is, the number cannot be leaked to the other party, and each salesman should abide by this agreement.
. Collection from the real estate intermediary company
Now there are some real estate intermediary companies in various cities, and salesmen can also establish contact with them. From them, some new house buyers can be collected. Or the phone number of the buyer of the second -hand housing.
It the list of customer phone calls as information commodities is auctioned, and it has a customer phone list, which is a shortcut to contact customers by phone. The advantage of this method is that the amount of potential information is abundant. The disadvantage is that it is difficult to attract customers with a certain basic skill of telephone. Therefore, the salesperson must practice the basic skills of calling. See the designer tutorial "Design Life" for detailed telephone marketing training skills.
Master group purchase information
. Search for group purchases in advance
Due to long -term organizational preparations for group purchases, salesmen must deal with the city in advance The group purchase unit or joint venture of all communities in the community has a comprehensive understanding. All the work of home improvement must be based on information collection.
It still want to return to the real estate collection mentioned earlier. The following items of the collected information and materials are essential:
. How much is the area of several types, several types of units, and units. n. When is the preliminary completion, when the initial test is
4. Is there any relationship between the construction dealer in the fund -raising house? R n 5. The specific location of the unit, who is the general person in charge of the project, who is the person in charge at the scene
6. Who is the initiator in the group purchase house, who is the specific implementer
. The method of group purchase organization of the unit
The specific organization work of group purchases has a lot to do with the number of group purchases. If it is less than 20 households, it is a small -scale group purchase. You can adopt unit recruitment. Group purchases or activities within the company; more than 20 households or even hundreds of households are large -scale group purchase. Large -scale group buying must adopt corresponding relatively complete strategies.
1. First of all, the person in charge of the unit is found, at least the person in charge of the project. Through the breakthrough of his relationship
2. It is best to turn the group purchase decoration into engineering decoration. This will not lose any customer
. Before the leaders of the contact unit, you may wish to know some units grass -roots personnel first, to further understand the situation of the unit and the specific information of the leader, and communicate with the leaders to communicate with the leadership. Find a better strategy
4. For middle -level leaders who are more influential and enthusiastic about group purchase, you can promise a considerable decoration discount. Become your salesman
5. If the unit is more interested in group purchase after early communication, but internal opinion is not very uniform, it is necessary to organize a unit group purchase decoration instructions at the right time. Yes, to launch various preferential group purchase measures, it is best to let some leaders take the lead in paying deposits to form a hot atmosphere of group purchase
. Preparation for home improvement group purchase
1. Prepare the design plan. At least each unit type must be launched two to three more classic solutions
2. Preparing for budget or package, because if each household does a budget, it is likely to be due to individuals due to individuals. The demand does not cause the group purchase to die halfway, or other accidents, which affects the quality of group purchase
3. Preparation of material cooperation units, concentrate more advantages
4. Prepare some of some. The home improvement "support", it is best to use the influential characters of the unit as the "care"
5. Communicate with the unit leader or more influential person, make the group purchase information into "unit group purchase decoration decoration decoration Handbook ", one copy of each house, send it down at the group purchase site (it is best not to post in advance, so as not to grow more night dreams)
6. To prepare for both hands, once the large group purchase is unsuccessful, you can organize a small group purchase
7. Remove all the contact information of all members, and unsuccessful group purchases, and then contact the single households
8. To make a good confidentiality of group purchase to prevent other companies from preventing other companies from Participate in.
The Q