I want to open a women's clothing franchise store, but because it is the first time I don't know how to start, what aspects should I do in the early market research? What should I pay attention to when negotiating with a franchisee? Please trouble everyone! Thanks!
5 thoughts on “I want to open a women's clothing franchise store, how should I prepare? Trouble!”
Leave a Comment
You must be logged in to post a comment.
As a low -threshold, high -profile industry, clothing is favored by investors, so it is inevitable to open clothing stores to make money. However, why are there so many clothing stores that are only barely maintained, and some clothing stores even lose money and even close the door?
mainly because the owners of the clothing store do not master the skills and methods of opening the clothing store. It is the most important thing for opening a clothing store to make money. According to the experience summarized by the predecessors in the clothing industry, if you want to open a money -making shop, you must do four aspects of work. Below, the editor of the women's clothing network will analyze it in detail, I hope it will be helpful to everyone.
. The location of the store
The good position is the primary condition of the clothing store nugget. If there is no good position, the business of the clothing store will be greatly affected. Therefore, if the location of the clothing store is selected, it can get a store in the bustling zone of the urban business district, then, it can be said that the success rate of the clothing store has reached 70 % and 80 %. You know, the geographical location of clothing stores largely determines the passenger flow of clothing stores, which affects the business of clothing stores.
. Select the right brand
After choosing the clothing store, you must consider what kind of clothing brand to choose. From the current market market, there are countless clothing brands, and what to choose what to choose. Sample clothing brands also have a great impact on future clothing store operations. Therefore, to choose a suitable and powerful clothing brand, the best choice is cost -effective. Such a clothing brand can benefit operators in the future business process of clothing stores.
. Clothing purchase
After selecting the clothing brand, after paying the franchise fee, the first batch of clothing purchase is required. When clothing is purchased, you must have a unique vision. Of course, if there is no experience, you can conduct a market survey of the business area before purchasing, understand the needs of local consumers, and then buy it so that you can reduce the risk of business and increase the success rate.
. The store decoration
In after the purchase, the clothing store will be decorated. You know, a good store image can give customers a good first impression. This is very important. If the customer is not good at the first impression of the store, it will affect the customer's shopping mood, and it will cause customers to not visit this in the future. Home shop. Therefore, to create a good image of clothing stores, we must design the clothing store well, and create a harmonious and comfortable shopping environment for customers, so as to attract more customers to visit.
Puki can be opened smoothly after the preparations shared above. In short, if you want to open a costume store, you must be prepared to be well prepared, because success is left for those who are prepared. Only by making preparations can we make more money to open a clothing store can we make more money.
Many people want to open a shop that belongs to themselves and do what they like. There is a unified term called "dream". Many people have created one miracle with such dreams; more people are still on the way to their dreams, hesitating, hovering, and not knowing how to start. At first, you may succeed or fail, but if you don't start, you will always know that you can do it. Today, women's clothing is about the related matters of opening a women's clothing store. What preparations do you need to do to share the women's clothing franchise store?
What do I want to open a shop?
The reasons for opening a store, such as making money? For this dream? I like it (for example: I especially like fashion, or it will match ...)
Only when we think clearly why, do you know this shop, is I open? If not, can I not open? If you do n’t open it now, won't you want to open it in the future? If you don't open it, will there be regrets in the future? The younger sister can't answer these questions, but you can only think about it yourself.
How do I have a budget and what kind of shop can I open?
, although I want to open a small shop is the dream of many people, perhaps not only because of making money, but also hobbies and ideals, but opening the store will eventually land on the actual issue. Many times, the imagination is beautiful, and the store may die in less than 3 months. There is a saying: money cannot be made, and it is lost.
So I think clearly before opening the store, how much does I have? What kind of shop can I open again?
is your own product? Or to join a brand? What is the budget?
Most of the new stores in the first three months are a adaptation period, and there are not many people who can make money immediately. So ask myself first, if the money I opened the shop was finished, what would I do if I lost in the first month? Can I insist that I lost in the third month? If I lost half a year, what can I do?
If you persist in half a year, then you will definitely find your unique way of business, and the chance of successful opening and making money is high.
So open a store, please do a budget for 3 months or even half a year. In this way, even if you lose, you will not lose to survive. The younger sister encourages you to open a shop to realize your dreams, but don't want you to invest blindly.
Market positioning, project selection
The two steps above you think, then next, you choose the project you want to engage in and understand the related products and markets.
On how to choose a project that suits you?
Id opening a shop must be targeted. Although women's clothing is an industry with a low threshold, each category has begun to refine. To make women's clothing, we must do a good job of market positioning and the delineation of target consumer groups.
For example, do you want to sell it to white -collar or students? If you want to do high -end products, you still want to win with cost -effectiveness, etc., you need to know it clearly. In this way, we can better carry out follow -up work, such as later clothing products, store selection, etc., all carried out on the basis of market positioning.
For novice project selection: 1. Small area 2. Simple mode
Small area, low risk, low trial and error cost.
is simple to make the operation simple, and it is more suitable for you who have no operating experience.
Is to join or be a brand yourself?
1) If you are the brand of joining someone else, the advantage is that the brand company will provide you with a complete product and design plan, and the supply of later goods, you don’t need to worry about what to do if the product will not enter. You only need to choose a good product to determine the cost. You don't need to worry about the purchase problem of the product, saving a lot of time and energy. The disadvantage is that good brand companies have a high franchise fee, while most of the franchise companies are very beautiful, and there are many service staff, but they may not have their own shops, or only one or two stores. Making fast money, there is no follow -up service and product line continuity. Therefore, Miss Sister suggested that you compare a few more, and it is important to choose a responsible brand.
2) If you are doing your own brand, you must first have enough love for the product, or have your own unique business philosophy. If you do not, then you need to find a women's clothing store to study carefully and learn first to study carefully first. Don’t think about it in one step, there is no free lunch in the world, and there is no breakfast and dinner. Learn the store management well, and take the brand information seriously. Brand information may affect your location. If you just encountered a good shopping mall, but if you can't get the relevant product information to the other party, you will lose a very good opportunity, so the product information must be done well, don’t do not need to Lazy is also a combing of your products.
On how to choose the site?
Om how to choose the shop that suits you?
The site selection is a university question. If the location is well selected, your success rate has increased by 50%.
The first steps of market positioning and consumer group positioning, then this step is simpler and accurate. For example, if you want to do the women's business in the workplace, you can choose the shopping mall, the office building, etc. The habit can more accurately choose the suitable store shop.
Is to choose a small suggestion here. When choosing a store address, you still consider the densely crowded places, so as to ensure the source of the customer. In addition, you can use various data and platform to analyze the best position.
but not everyone can make large traffic shops, because the cost of large traffic stores is also high, and some shops do not need to be so large. So choose according to your budget and product positioning. But no matter what, you must analyze more and more investigations!
can do a market survey first, so that you can choose the site more accurately.
Hak of similar brands on the market? What about the approximate business situation? What is the size of the shop? What is the price range? What are the ways to manage? Where do you usually open? Where is the difference between me and I? What are the advantages? If not, how can you avoid compete with peers?
The information about the comprehensive market research, give yourself a clear and clear positioning, what products do you do? Who is the customer base? what is the price? Think about this series of questions, and naturally you know where the address should be selected.
latrics to choose?
The example of taking women's clothing stores, in simple terms, there are two types of big and small.
The so -called large is enough to operate funds. Once the area is enough to reduce the cost of single leveling, rent is the highest fixed cost of the women's clothing industry. It is equivalent to reducing this cost, and the profit comes from this. Secondly, the store's area is large and can create a better experience, and it is easier to spread to create a popularity.
The so -called small means that below 100 square meters, more suggestions are about 50 square meters. Because environmental protection licenses do not need to apply for environmental protection permits below 100 square meters, it can save a lot of store opening costs and public relations costs. It's too small, there is no room for storage, and it is inconvenient to adjust and improve later.
The site selection is a relatively long process. The younger sister does not advocate to open a store to open a store, and must find a relatively suitable shop to start. As for how to choose the site, choosing the street to pave is still good in shopping malls, and they have their own advantages and disadvantages.
How decoration is appropriate?
For the newbies involved in women's clothing for the first time, it is more important to avoid risks. Take a step back 10,000 steps. In case of poor operation, the equipment can be moved and sold, and the decoration cannot be moved. Therefore, it is still recommended not to invest too much for novices. In terms of decoration and layout, it is not required to be the most expensive, but we must strictly follow the best direction and strive to create a comfortable consumer experience for customers. Miss Sister is recommended to lightly decorate. It is better to reinstate the decoration. In terms of color and decoration, more thoughts.
The wealthy gold master father, please consciously skip this paragraph.
Certificate processing
On how to apply for a business license?
The people think that it is difficult to apply for a certificate, and you can only say that you are lazy!
If it is an individual to apply for a certificate, it is very simple, and the certificate is also fast.
After signing a valid contract with the venue, bring a copy of the contract, the original ID card, stamped with the official seal or the real estate certificate signed by the owner or the on -site use certificate, you can go to the local street to apply for a business license. Think a few to avoid repeating. These are all done, just wait to get a certificate. You see, it's that simple.
recruitment and management
When are the recruitment and where is it?
The channels of recruiting people now, 58 City, BOSS, Worry -free, Zhilian, and Friends Circle, WeChat Group, etc. The experience of the younger sister is that if it is a service personnel, the most suitable recruitment at the same time within one month before the opening, because the service personnel are relatively large and the quality is relatively low. Spectrum, the advertisement at the door of the store is more accurate and easier than the online recruitment. Too long in advance, there are too many variables, and it may not be guaranteed to be in place.
So this month of renovation is the golden period of recruitment, you have to work hard.
How many people need to recruit a shop?
This needs to be decided according to the size of your store. Generally speaking, a small shop is added in the early stage to add 1-2 clerks. Every job work can take turns to do it. Large shops and large stores need to arrange a special cashier.
In short, the busyness of business determines how much personnel.
. Although the women's clothing store is not large and the risk is relatively small, each link needs to be paid attention to. A small shop can operate well, relying on the details, rely on persistence, the preparation is sufficient in the early stage. The processes are controlled, so it is easier to make money later! The above is the sharing of women's clothing, I hope to help you.
I have never joined, but I have been investigating with my uncle, he is doing it now! Let me tell you in detail, can you add some points to me? It takes time to typing ~
First find a more credible company, and then you see the sales of their products in the market. Then I will go to the head office to see them There is no strength (don't be afraid of trouble!)
It again depends on the franchise conditions, the franchise fee, whether the decoration fee is reversed to return (usually the money is repaid in the real thing within 2 years, it is given to give it, it is given to give it, it is given to give it, it is given to give it, it is given to give it. You goods!)
Then the store selection is selected. You have to consider the traffic and the rent of the store, choose a place where the personal flow is similar, just the rent is cheap. When your brand is opened, you will consider opening a bigger shop. After all, you can start. It is also because of low risk ~ Then consider whether your product is suitable for sale in this area, in some places that are not suitable for selling something! Generally speaking, KFC or M on the street are bustling areas. You can pay attention to observation. If you ca n’t get a suitable position on the street, you can choose a relatively large fork to open a shop. Generally speaking It is guaranteed that you can see what universities have KFC ~ right ~
It also pay attention to whether this franchisee's store decoration is chic, which is very important for attracting customers. The franchise stores are very good ~ Do the leather goods- "Duobao Road", he is the general agent of Shanghai ~ I went there to observe for a month, and I made a good job! After thinking about the above things, the training clerk depends on you! If you are a general agent, you must have a warehouse stock, or it can be exempted!
This eyes can make money!
Find a more credible company first, and then see the sales of their products in the market, and then go to the head office to see if they have certain strength, then look at the franchise conditions, the franchise fee, and then The store chose.
Hello friends, you need to be cautious in entrepreneurship: It is recommended that you find the experts
to ask clearly, there is a saying that the choice is greater than the effort. —— [Guohui
Teacher] Let professional mentors
The navigation hopes for you can help you.