(1) Human entertainment behavior "Entertainment, even if people are happy or recreational, it refers to happy and interesting activities." Entertainment is a human nature, a physical and mental linkage experience. As a result, it should reach some kind of comfort and satisfaction. "It is the 'peak experience' or 'orgasm experience' proposed by American scholars. It feels like 'FLOM' and translated into Chinese. "According to the main functions of different entertainment methods, human entertainment can be roughly divided into three categories: (1) Cultural entertainment, people choose different cultural products to consume different cultural products to consume in order to" the joy of the soul ", This is the entertainment unique to human beings; (2) Sports entertainment. In order to obtain "physical pleasure", people conducted various physical exercises based on their own conditions, such as all kinds of physical exercises, such as all kinds of Sports games, etc., sports are "a pastime or physical activity that is engaged in the purpose of joy." Sports entertainment can be separated as cultural sports entertainment and leisure sports entertainment; (3) Leisure and entertainment, leisure and entertainment, In order to expel tension, monotonous, loneliness, and boring, people choose a variety of "spending leisure time" behaviors. The most popular entertainment in contemporary contemporary is through film and television, music, performances and publishing (watching TV, film, newspapers, VCD, DVD and literary evenings, listening to CD, MP3, MP4 and concerts, etc.), playing games (networks, mobile phones, game consoles, game consoles ) With the online virtual life, participate in the singing hall, nightclub, health and leisure and fun sports activities. These "the collection of the same economic activity of entertainment products and the sum of similar economic departments" constitute the entertainment industry. (2) The entertainment industry is part of the service industry or the tertiary industry 1, and the tertiary industry. The concept of the tertiary industry appeared in the United States in the 1930s. Fisher first appeared in the book "Conflict of Civilization and Security" published in 1935. The tertiary industry is that a large number of labor and capital of various services are not continued to flow into junior production and second -level production, but in activities such as tourism, entertainment services, culture and arts, health care, education and science, and government. The proposal of this concept is compared to the "first industry" (agriculture and mineral industry) and the second industry (the industry that "transforms natural resources in various ways", that is, processing industry), its division is based on the "stage stage The law of sex economic development ". The concept of "Third Industry" for a long time in China's economic field. In 2001, the Census Center of the National Bureau of Statistics was listed as the tertiary industry in the implementation plan of the Third Industry Census: (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 ) Services for production and life; (2) Department of services to improve scientific and cultural levels and residential quality services; (3) departments to manage the country and social services. Starting from the formulation of the "Eleventh Five -Year Plan", my country's official officially adopted the international "service industry". 2, service industry. As early as 1965, Fox proposed this concept in a paper. In 1968, he published a monograph "Service Economy". society. 20世纪70年代，尼尔·贝尔用“服务业”代替了“第三产业”，他说：“如果工业社会是以商品数量来定义社会质量的话，后工业社会就是以服务和舒适一健康、 Education, leisure and art will define social quality. " In other words, the production and consumption of post -industrial society are no longer mainly material products, but are mainly service. The development process of the service industry is generally: personal services and family services, transportation, communication and public facilities, one business, finance and insurance industry, and the "collective service industry". (3) The entertainment industry mainly grows in the combination of cultural industries and leisure industries 1. Cultural industry. "Culture includes public welfare culture, Asian market culture and market culture. Cultural undertakings are the mainstream of national cultural development, and the cultural industry is an essential supplement." The definition of the UNESCO's definition of the cultural industry is: according to industrial standards, production, production, and production A series of activities for reproduction, storage and distribution of cultural products and services. In our country, it is divided into knowledge -based cultural industries, leisure cultural industries, and entertainment cultural industries that are engaged in production and operation activities of cultural products and cultural services and industries that provide related services for such production and operations. At present, it mainly includes books, newspapers, radio and television, audio -visuals, performances, cultural entertainment, cultural tourism, art expo, art management, folk crafts, advertisements, and other industries that provide cultural products or provide cultural services. The "cultural industry" term was first introduced to China to originate from the translation of Japanese literature, not directly from English literature. In October 2000, in the "Recommendation of the Central Committee of the Communist Party of China on the Tenth Five -Year Plan for the Development of the National Economic and Social Development" adopted by the Fifth Plenary Session of the Fifteenth Central Committee of the Party, the first official document in the central government used the "cultural industry" in the central government. This concept. 2, leisure industry. Modern leisure industry refers to the close -related industrial fields of leisure life, leisure behavior, leisure consumption, leisure needs (material and spiritual) that serves people, forming a tourism industry, catering industry, entertainment industry, service industry, and cultural industry. , The sports industry is the economic form and industrial system. Generally, national parks, museums, sports (sports field management, sports, equipment, facilities repair), film and television, entertainment, transportation, travel agencies, catering industry, community services, and industry groups. The service industry and the tertiary industry, cultural industry, and leisure industries have great similarities in nature, but the cultural and leisure industry does not emphasize that "field", but reflects the people -oriented service industry. (4) The formation of the entertainment industry has gone through a gradual process. Entertainment ingredients have been injected in many places; the second is that entertainment and media marriages have exploded huge power; the third is the integration of entertainment and education to usher in the "entertainment education era"; fourth, pure entertainment, as an industry, has achieved in the social and economic structure Increasingly important position. 1. Entertainment elements injected products. Entertainment is the same as air and water, and it has become the basic adaptive element of human beings, just as the American entertainment tycoon Michell. J. Wolf pointed out that no matter what consumers buy, they must seek entertainment. Entertainment is no longer a specific industry, because everything can be done from another angle or method, providing people with entertainment and making people more and more relaxed. Today, "Society has transitioned from‘ I want more homes' to ‘I long for a better feeling, more emotional, and more information, I hope to eat more delicate and live easier” ’. The common way of entertainment elements injecting products is: (1) Material products have exquisite packaging. Consumers not only need good product quality, but also need good product packaging. Paids; (2) The fun enhancement of service products, diversified functions of many service products, not only meet people's basic and original needs, but also meet the derived needs of affiliated affiliated, so that people feel more physically and mentally when consumed. Happy; (3) Combining products with entertainment activities, advertising and entertainment marketing have become a fashion, which can attract attention and sales of products with the entertainment factors that the public can accept. Samuelson has a famous "happiness formula", "Happiness = satisfaction/desire, it reveals that the important laws of hunger marketing hang appetite." Today, with the increasingly globalization of the economy, high -quality services filled with entertainment functions are often participated in market competition with entertainment economy and "hanging appetite": clothing malls have model performances, restaurants with entertainment programs, shopping centers can touch lottery tickets , Kodak and Fuji's photography competitions, Coca -Cola and Pepsi frequently raffle, various global brands sponsored sports events and literary performances, McDonald's claims that "we are not the catering industry, we are the entertainment industry." Function to attract consumers. 2, marriage and media marriage. "Master of Media Theory" Marshall McLuhan, once proposed famous concepts such as "Earth Village", "Liang Media" and "thermal Media", and proposed that the media is "an extension of people", "medium (body) that is information" and other famous arguments such as "information" and other famous arguments. It also proposed "media (body) that is massage". He believes that the real social educator is in the media, not in the traditional school and church. It is eye -catching with people, giving people pleasure and excitement, and forming conscious contact habits, which is a profound reveal of the essence of the media. At present, TV is restoring the core function of entertainment, so that foreign countries regard the media as an entertainment economy. It is believed that media consumption is a process of conscious enjoyment, rather than accepting the process of publicity and instilling. The communication industry is an influential economy, entertainment is the prerequisite and foundation of influence. Entertainment factors make consumers a process of pleasure and one of the necessary conditions for influence. People read newspapers first to read the pleasure of joy, and watch TV pursuing the pleasure of viewing. Under the consumption -centered and communication field in the market, the media and consumption are a win -win transaction, and entertainment is its main content. In recent years, the European and American economy has declined, technical operations and information have decreased to people's value judgment, substitutional satisfaction has increased, entertainment demand has increased, news programs are bleak operations, exit golden periods, reality shows, millionaires and other entertainment, games, film and television dramas The world is popular. Therefore, the 20%output value of the media content industry is in news, and 80%of the output value is entertainment. In Los Angeles in the United States, "entertainment" is everything. From TV channels to millions of giant Hollywood movies, even the news has a tendency to "entertain", trapped in a "fist pillow gimmick" style, and entrusts it with entertainment programs. News programs, creating a golden platform, the reason why the famous American TV show (60 minutes "is always overwhelming, the important feature is news programs produced by the entertainment program. As the most common communication product category, it is welcomed by the most most people. "Hunan Economic TV Station is to play entertainment cards to achieve the TV economy. The show, locking 'entertainment, young, national', in June 2004, officially determined the goal of "making China's most dynamic TV entertainment brand", upholding the core concept of Shaanxi music China '". Ming integrates the entertainment media industry. As a medium of popular communication, TV is popular, not elite; it is civilians, not nobles. Avenue, "Very 6 1", "Happy Dictionary", "The Star of the Galaxy", "Laica My Show))," Same Song "," Art Life "," True Love Compassion ", "Happy Camp" and so on have won the "eyeballs" of the general public. "As a pioneer of domestic TV entertainment programs Hunan Satellite TV, its entertainment program" Super Girl "was broadcast, and the ratings of the same period were second only to CCTV. , Ranked second in the country. "" Establishing a new benchmark for TV entertainment in Mainland China, super women must leave a sum in the history of entertainment in Mainland China. " 3, entertainment and education integration. The popular education has ended the era of "preaching, teaching, solution" and political education. Entertainment and education are integrated together, and the "era of entertainment education" appears. This phenomenon records the education and entertainment industry. Coming together is both education and entertainment. From the multimedia teaching in college classrooms to the implementation of modern long -range education methods, to the emergence of the new faces of mass media culture and arts and science and education sectors, all penetrate the "happy education" thoughts of education. At the same time, with the continuous improvement of national quality, pure entertainment has gradually dissolved into the composition of education. Some traditional and spontaneous mass entertainment activities have begun to transform into modern, organized mass literary activities, and entertainment needs knowledge. Because human entertainment has created new demand, a new "industrial chain" has formed, the production, sales and consumer education of entertainment products have become another power source for education and industrial development. "The pursuit of wisdom will exceed the pursuit of business to some extent. Science and technology will bring entertainment to education. Therefore, employees actually need to learn new technologies with all learning time. In other words, entertainment education will be the main driving force for economic development. " 4, the pure entertainment industry grows rapidly. In our country, it is difficult for the entire entertainment industry to accurately separate from the service industry and the cultural industry, and there are also large differences in the management of national industrial management and the management of public security departments. We believe that the entertainment industry includes the pure entertainment industry and the quasi entertainment industry, and the pure entertainment industry in my country should be roughly divided into five categories: 1) singing halls, disco halls, ballrooms, bars, karaoke and nightclub industries; 2) performing arts industry; 3) Games; 3) Games; Industry; (4) Gaming industry, my country only opens public welfare games (such as sports lottery, social welfare lottery, etc.), folk games, commercial games and horse racing are unqualified; Legal occupation and industry. At present, the development of the top three types of pure entertainment industries in China is in full swing, and it has become an important growth point in China's economy. . The entertainment economy is an important result of the post -industrial society. At the same time, there are many similar concepts, and the basic characteristics of this social form are summarized in different ways In 1996, the concept of "knowledge economy" was re -referred to the organization, and it was clearly defined as "knowledge -based basis. "Economy, in February 1997, US President Clinton used the saying of" knowledge economy ". In 1998, American scholars proposed that in the 1990s, the era of "experience economy" had arrived. It was the fourth stage of economic development after the agricultural economy, industrial economy, and service economy. "Experience the economy to meet people's" experience needs '. Its core is the unity of consumption and production, and consumers are the main body of value creation. During the consumption process, "pleasure', 'unforgettable', 'cool', cool 'Waiting experience ". Well -known scholars in our country Wu Jisong, Lu Ji Chuan, Zhu Zehou, and Wujiapei have all carried out specific circles of the economic forms of the post -industrial society. Among them, "the production, allocation and allocation of knowledge based on science and technology," Economy using (consumption) is the most important factor. "This concept has a greater influence. From the perspective of economic form and "technological revolution", we agree with the adoption of the concept of "new economy" or knowledge and economy; from the perspective of social forms and the development of "industrial revolution", we agree with the concept of "post -industrial society" because there are many worldwide The mid -national industrialization is about to be completed, and the new economy has not yet been popularized. When we cannot accurately summarize the connotation and extension of a certain era or movement, we often add the words "new" or "post -". (2) The formation of the post -industrial society and the entertainment economy The ultimate goal of economic activities is to meet people's needs or desires, and "happiness and happiness are the best potions to satisfy people's desires" (Montes Dove), the characteristics of entertainment products are even more in line with the purpose of modern economic activities. Due to the basic economic characteristics of the post -industrial society, it is determined that people pay more and more attention to the improvement of the quality of life. Pay more attention to the happiness and happiness of the workers themselves. At the same time, society may also provide more colorful service products, and the entertainment economy has emerged. products and services on the market provide entertainment functions or combine entertainment activities to form an entertainment economy. It can be said. The entertainment economy includes the pure entertainment economy and the quasi entertainment economy (the economy driven by entertainment). The entertainment economy is built in a highly developed society. It produces and develops "three cornerstones". Many people have idleness and rich to form their "material foundation". ", The wide application of electronic information technology is the" technological foundation "of its high -speed development. Graham Molito pointed out in the article "The Global Economy will appear five waves" that the entertainment economy has several conditions and characteristics: (1) high development of productivity. Human social informationization; (2) Entertainment economy output value will account for GDP500/6 or more; (3) people's attitudes, views, and action methods of buying items will undergo fundamental changes; (4) The industry that provides adventure and adventure will be particularly prosperous; (5) The core of the entertainment economy is to create an internal experience. The entertainment economy began in the past ten years of the Americans' demand for entertainment and leisure. The entertainment economy, as the product of mass business culture, is also a very popular entertainment experience activity. Its generation and development have their real conditions: (1) The social attributes of a person are the inherent factors generated by the entertainment economy. The rising demand is the inherent factor of the development of the entertainment economy; (2) The improvement of productivity levels provides increasingly sufficient material and time to the entertainment economy. Conditions; (3) The improvement of consumer income and quality, providing the purchase conditions and development space for the development of the entertainment economy; (4) cultural exchanges between countries and different nations in different regions have promoted entertainment economic development. If according to the "effectiveness" theory of Western economics, people have pursuing material utility and spiritual utility to pursue "happiness" experience, desire and satisfaction to become an important category of entertainment economics. According to American scholars' forecasts, leisure and entertainment and tourism will become the next economic tide that sweeps the world. In fact, tourism, entertainment, media, and information industries have now become the top four in the global industry rankings. Japan's entertainment industry output value is second only to the automotive industry. The profit growth point of many companies in the Fortune 500 comes from the business of entertainment companies and media companies, such as GM, Sony, Panasonic, Pepsi, West House, Samsung, and the United States. As the knowledge information of the post -industrial society became capital, the digital entertainment industry became more fierce. "In 1999, the game industry in the United States has surpassed the movie and tape industry and became its largest entertainment product. In 2000, the global digital entertainment industry has surpassed the traditional entertainment industry. , 1/5 of the Japanese economy was created by the digital entertainment industry. The growth rate of the Korean digital entertainment industry reached 40%, becoming a pillar industry in Korea. "In contemporary society, the entertainment economy has become a new" world currency "and is regarded as a measure of a country. The labeling of the level of productivity and the scale of social civilization can promote the rationalization of the industrial structure and consumption structure, increase social employment opportunities, promote the growth of residents' income and drive domestic demand, drive the emergence and development of emerging industries, and promote the progress of human civilization.
(1) Human entertainment behavior
"Entertainment, even if people are happy or recreational, it refers to happy and interesting activities." Entertainment is a human nature, a physical and mental linkage experience. As a result, it should reach some kind of comfort and satisfaction. "It is the 'peak experience' or 'orgasm experience' proposed by American scholars. It feels like 'FLOM' and translated into Chinese. "According to the main functions of different entertainment methods, human entertainment can be roughly divided into three categories:
(1) Cultural entertainment, people choose different cultural products to consume different cultural products to consume in order to" the joy of the soul ", This is the entertainment unique to human beings;
(2) Sports entertainment. In order to obtain "physical pleasure", people conducted various physical exercises based on their own conditions, such as all kinds of physical exercises, such as all kinds of Sports games, etc., sports are "a pastime or physical activity that is engaged in the purpose of joy." Sports entertainment can be separated as cultural sports entertainment and leisure sports entertainment;
(3) Leisure and entertainment, leisure and entertainment, In order to expel tension, monotonous, loneliness, and boring, people choose a variety of "spending leisure time" behaviors. The most popular entertainment in contemporary contemporary is through film and television, music, performances and publishing (watching TV, film, newspapers, VCD, DVD and literary evenings, listening to CD, MP3, MP4 and concerts, etc.), playing games (networks, mobile phones, game consoles, game consoles ) With the online virtual life, participate in the singing hall, nightclub, health and leisure and fun sports activities. These "the collection of the same economic activity of entertainment products and the sum of similar economic departments" constitute the entertainment industry.
(2) The entertainment industry is part of the service industry or the tertiary industry
1, and the tertiary industry. The concept of the tertiary industry appeared in the United States in the 1930s. Fisher first appeared in the book "Conflict of Civilization and Security" published in 1935. The tertiary industry is that a large number of labor and capital of various services are not continued to flow into junior production and second -level production, but in activities such as tourism, entertainment services, culture and arts, health care, education and science, and government. The proposal of this concept is compared to the "first industry" (agriculture and mineral industry) and the second industry (the industry that "transforms natural resources in various ways", that is, processing industry), its division is based on the "stage stage The law of sex economic development ". The concept of "Third Industry" for a long time in China's economic field. In 2001, the Census Center of the National Bureau of Statistics was listed as the tertiary industry in the implementation plan of the Third Industry Census:
(1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 (1 ) Services for production and life;
(2) Department of services to improve scientific and cultural levels and residential quality services;
(3) departments to manage the country and social services. Starting from the formulation of the "Eleventh Five -Year Plan", my country's official officially adopted the international "service industry".
2, service industry. As early as 1965, Fox proposed this concept in a paper. In 1968, he published a monograph "Service Economy". society. 20世纪70年代，尼尔·贝尔用“服务业”代替了“第三产业”，他说：“如果工业社会是以商品数量来定义社会质量的话，后工业社会就是以服务和舒适一健康、 Education, leisure and art will define social quality. " In other words, the production and consumption of post -industrial society are no longer mainly material products, but are mainly service. The development process of the service industry is generally: personal services and family services, transportation, communication and public facilities, one business, finance and insurance industry, and the "collective service industry".
(3) The entertainment industry mainly grows in the combination of cultural industries and leisure industries
1. Cultural industry. "Culture includes public welfare culture, Asian market culture and market culture. Cultural undertakings are the mainstream of national cultural development, and the cultural industry is an essential supplement." The definition of the UNESCO's definition of the cultural industry is: according to industrial standards, production, production, and production A series of activities for reproduction, storage and distribution of cultural products and services. In our country, it is divided into knowledge -based cultural industries, leisure cultural industries, and entertainment cultural industries that are engaged in production and operation activities of cultural products and cultural services and industries that provide related services for such production and operations. At present, it mainly includes books, newspapers, radio and television, audio -visuals, performances, cultural entertainment, cultural tourism, art expo, art management, folk crafts, advertisements, and other industries that provide cultural products or provide cultural services. The "cultural industry" term was first introduced to China to originate from the translation of Japanese literature, not directly from English literature. In October 2000, in the "Recommendation of the Central Committee of the Communist Party of China on the Tenth Five -Year Plan for the Development of the National Economic and Social Development" adopted by the Fifth Plenary Session of the Fifteenth Central Committee of the Party, the first official document in the central government used the "cultural industry" in the central government. This concept.
2, leisure industry. Modern leisure industry refers to the close -related industrial fields of leisure life, leisure behavior, leisure consumption, leisure needs (material and spiritual) that serves people, forming a tourism industry, catering industry, entertainment industry, service industry, and cultural industry. , The sports industry is the economic form and industrial system. Generally, national parks, museums, sports (sports field management, sports, equipment, facilities repair), film and television, entertainment, transportation, travel agencies, catering industry, community services, and industry groups. The service industry and the tertiary industry, cultural industry, and leisure industries have great similarities in nature, but the cultural and leisure industry does not emphasize that "field", but reflects the people -oriented service industry.
(4) The formation of the entertainment industry has gone through a gradual process. Entertainment ingredients have been injected in many places; the second is that entertainment and media marriages have exploded huge power; the third is the integration of entertainment and education to usher in the "entertainment education era"; fourth, pure entertainment, as an industry, has achieved in the social and economic structure Increasingly important position.
1. Entertainment elements injected products. Entertainment is the same as air and water, and it has become the basic adaptive element of human beings, just as the American entertainment tycoon Michell. J. Wolf pointed out that no matter what consumers buy, they must seek entertainment. Entertainment is no longer a specific industry, because everything can be done from another angle or method, providing people with entertainment and making people more and more relaxed. Today, "Society has transitioned from‘ I want more homes' to ‘I long for a better feeling, more emotional, and more information, I hope to eat more delicate and live easier” ’. The common way of entertainment elements injecting products is:
(1) Material products have exquisite packaging. Consumers not only need good product quality, but also need good product packaging. Paids;
(2) The fun enhancement of service products, diversified functions of many service products, not only meet people's basic and original needs, but also meet the derived needs of affiliated affiliated, so that people feel more physically and mentally when consumed. Happy;
(3) Combining products with entertainment activities, advertising and entertainment marketing have become a fashion, which can attract attention and sales of products with the entertainment factors that the public can accept. Samuelson has a famous "happiness formula", "Happiness = satisfaction/desire, it reveals that the important laws of hunger marketing hang appetite." Today, with the increasingly globalization of the economy, high -quality services filled with entertainment functions are often participated in market competition with entertainment economy and "hanging appetite": clothing malls have model performances, restaurants with entertainment programs, shopping centers can touch lottery tickets , Kodak and Fuji's photography competitions, Coca -Cola and Pepsi frequently raffle, various global brands sponsored sports events and literary performances, McDonald's claims that "we are not the catering industry, we are the entertainment industry." Function to attract consumers.
2, marriage and media marriage. "Master of Media Theory" Marshall McLuhan, once proposed famous concepts such as "Earth Village", "Liang Media" and "thermal Media", and proposed that the media is "an extension of people", "medium (body) that is information" and other famous arguments such as "information" and other famous arguments. It also proposed "media (body) that is massage". He believes that the real social educator is in the media, not in the traditional school and church. It is eye -catching with people, giving people pleasure and excitement, and forming conscious contact habits, which is a profound reveal of the essence of the media. At present, TV is restoring the core function of entertainment, so that foreign countries regard the media as an entertainment economy. It is believed that media consumption is a process of conscious enjoyment, rather than accepting the process of publicity and instilling.
The communication industry is an influential economy, entertainment is the prerequisite and foundation of influence. Entertainment factors make consumers a process of pleasure and one of the necessary conditions for influence. People read newspapers first to read the pleasure of joy, and watch TV pursuing the pleasure of viewing. Under the consumption -centered and communication field in the market, the media and consumption are a win -win transaction, and entertainment is its main content. In recent years, the European and American economy has declined, technical operations and information have decreased to people's value judgment, substitutional satisfaction has increased, entertainment demand has increased, news programs are bleak operations, exit golden periods, reality shows, millionaires and other entertainment, games, film and television dramas The world is popular. Therefore, the 20%output value of the media content industry is in news, and 80%of the output value is entertainment. In Los Angeles in the United States, "entertainment" is everything. From TV channels to millions of giant Hollywood movies, even the news has a tendency to "entertain", trapped in a "fist pillow gimmick" style, and entrusts it with entertainment programs. News programs, creating a golden platform, the reason why the famous American TV show (60 minutes "is always overwhelming, the important feature is news programs produced by the entertainment program. As the most common communication product category, it is welcomed by the most most people. "Hunan Economic TV Station is to play entertainment cards to achieve the TV economy. The show, locking 'entertainment, young, national', in June 2004, officially determined the goal of "making China's most dynamic TV entertainment brand", upholding the core concept of Shaanxi music China '". Ming integrates the entertainment media industry. As a medium of popular communication, TV is popular, not elite; it is civilians, not nobles. Avenue, "Very 6 1", "Happy Dictionary", "The Star of the Galaxy", "Laica My Show))," Same Song "," Art Life "," True Love Compassion ", "Happy Camp" and so on have won the "eyeballs" of the general public. "As a pioneer of domestic TV entertainment programs Hunan Satellite TV, its entertainment program" Super Girl "was broadcast, and the ratings of the same period were second only to CCTV. , Ranked second in the country. "" Establishing a new benchmark for TV entertainment in Mainland China, super women must leave a sum in the history of entertainment in Mainland China. "
3, entertainment and education integration. The popular education has ended the era of "preaching, teaching, solution" and political education. Entertainment and education are integrated together, and the "era of entertainment education" appears. This phenomenon records the education and entertainment industry. Coming together is both education and entertainment. From the multimedia teaching in college classrooms to the implementation of modern long -range education methods, to the emergence of the new faces of mass media culture and arts and science and education sectors, all penetrate the "happy education" thoughts of education. At the same time, with the continuous improvement of national quality, pure entertainment has gradually dissolved into the composition of education. Some traditional and spontaneous mass entertainment activities have begun to transform into modern, organized mass literary activities, and entertainment needs knowledge. Because human entertainment has created new demand, a new "industrial chain" has formed, the production, sales and consumer education of entertainment products have become another power source for education and industrial development. "The pursuit of wisdom will exceed the pursuit of business to some extent. Science and technology will bring entertainment to education. Therefore, employees actually need to learn new technologies with all learning time. In other words, entertainment education will be the main driving force for economic development. "
4, the pure entertainment industry grows rapidly. In our country, it is difficult for the entire entertainment industry to accurately separate from the service industry and the cultural industry, and there are also large differences in the management of national industrial management and the management of public security departments. We believe that the entertainment industry includes the pure entertainment industry and the quasi entertainment industry, and the pure entertainment industry in my country should be roughly divided into five categories: 1) singing halls, disco halls, ballrooms, bars, karaoke and nightclub industries; 2) performing arts industry; 3) Games; 3) Games; Industry; (4) Gaming industry, my country only opens public welfare games (such as sports lottery, social welfare lottery, etc.), folk games, commercial games and horse racing are unqualified; Legal occupation and industry. At present, the development of the top three types of pure entertainment industries in China is in full swing, and it has become an important growth point in China's economy.
. The entertainment economy is an important result of the post -industrial society. At the same time, there are many similar concepts, and the basic characteristics of this social form are summarized in different ways
In 1996, the concept of "knowledge economy" was re -referred to the organization, and it was clearly defined as "knowledge -based basis. "Economy, in February 1997, US President Clinton used the saying of" knowledge economy ". In 1998, American scholars proposed that in the 1990s, the era of "experience economy" had arrived. It was the fourth stage of economic development after the agricultural economy, industrial economy, and service economy. "Experience the economy to meet people's" experience needs '. Its core is the unity of consumption and production, and consumers are the main body of value creation. During the consumption process, "pleasure', 'unforgettable', 'cool', cool 'Waiting experience ". Well -known scholars in our country Wu Jisong, Lu Ji Chuan, Zhu Zehou, and Wujiapei have all carried out specific circles of the economic forms of the post -industrial society. Among them, "the production, allocation and allocation of knowledge based on science and technology," Economy using (consumption) is the most important factor. "This concept has a greater influence. From the perspective of economic form and "technological revolution", we agree with the adoption of the concept of "new economy" or knowledge and economy; from the perspective of social forms and the development of "industrial revolution", we agree with the concept of "post -industrial society" because there are many worldwide The mid -national industrialization is about to be completed, and the new economy has not yet been popularized. When we cannot accurately summarize the connotation and extension of a certain era or movement, we often add the words "new" or "post -".
(2) The formation of the post -industrial society and the entertainment economy
The ultimate goal of economic activities is to meet people's needs or desires, and "happiness and happiness are the best potions to satisfy people's desires" (Montes Dove), the characteristics of entertainment products are even more in line with the purpose of modern economic activities. Due to the basic economic characteristics of the post -industrial society, it is determined that people pay more and more attention to the improvement of the quality of life. Pay more attention to the happiness and happiness of the workers themselves. At the same time, society may also provide more colorful service products, and the entertainment economy has emerged.
products and services on the market provide entertainment functions or combine entertainment activities to form an entertainment economy. It can be said. The entertainment economy includes the pure entertainment economy and the quasi entertainment economy (the economy driven by entertainment). The entertainment economy is built in a highly developed society. It produces and develops "three cornerstones". Many people have idleness and rich to form their "material foundation". ", The wide application of electronic information technology is the" technological foundation "of its high -speed development. Graham Molito pointed out in the article "The Global Economy will appear five waves" that the entertainment economy has several conditions and characteristics:
(1) high development of productivity. Human social informationization;
(2) Entertainment economy output value will account for GDP500/6 or more;
(3) people's attitudes, views, and action methods of buying items will undergo fundamental changes;
(4) The industry that provides adventure and adventure will be particularly prosperous;
(5) The core of the entertainment economy is to create an internal experience.
The entertainment economy began in the past ten years of the Americans' demand for entertainment and leisure. The entertainment economy, as the product of mass business culture, is also a very popular entertainment experience activity. Its generation and development have their real conditions:
(1) The social attributes of a person are the inherent factors generated by the entertainment economy. The rising demand is the inherent factor of the development of the entertainment economy;
(2) The improvement of productivity levels provides increasingly sufficient material and time to the entertainment economy. Conditions;
(3) The improvement of consumer income and quality, providing the purchase conditions and development space for the development of the entertainment economy;
(4) cultural exchanges between countries and different nations in different regions have promoted entertainment economic development.
If according to the "effectiveness" theory of Western economics, people have pursuing material utility and spiritual utility to pursue "happiness" experience, desire and satisfaction to become an important category of entertainment economics. According to American scholars' forecasts, leisure and entertainment and tourism will become the next economic tide that sweeps the world. In fact, tourism, entertainment, media, and information industries have now become the top four in the global industry rankings. Japan's entertainment industry output value is second only to the automotive industry. The profit growth point of many companies in the Fortune 500 comes from the business of entertainment companies and media companies, such as GM, Sony, Panasonic, Pepsi, West House, Samsung, and the United States. As the knowledge information of the post -industrial society became capital, the digital entertainment industry became more fierce. "In 1999, the game industry in the United States has surpassed the movie and tape industry and became its largest entertainment product. In 2000, the global digital entertainment industry has surpassed the traditional entertainment industry. , 1/5 of the Japanese economy was created by the digital entertainment industry. The growth rate of the Korean digital entertainment industry reached 40%, becoming a pillar industry in Korea. "In contemporary society, the entertainment economy has become a new" world currency "and is regarded as a measure of a country. The labeling of the level of productivity and the scale of social civilization can promote the rationalization of the industrial structure and consumption structure, increase social employment opportunities, promote the growth of residents' income and drive domestic demand, drive the emergence and development of emerging industries, and promote the progress of human civilization.